"But after analyzing the positive, shifting consumer attitudes about sugar and seeing the trends in the market, we knew this was the perfect time for a refresh." "Changing a legacy brand is a big decision as we don't take sugar lightly," said Paula Summers, Vice President of Marketing. The brand refresh will feature an updated logo, streamlined brand colors, exciting new recipes and the heritage of the brand…while still maintaining the iconic yellow associated with Domino. Since 1901, Domino Sugar has been delivering quality, consistency and results that only a century of experience can bring, and the beloved product will not change. WEST PALM BEACH, Fla., Ap/PRNewswire/ - Commemorating 120 years as America's trusted and preferred brand for generations, Domino Sugar is adding a little more sweetness with the launch of a fresh new look that will position the brand for the future.
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